website page load

Page Load – Long load times can hurt conversion.

Keep Your Customers From Bouncing By Speeding Up Your Website

The details matter, and not paying attention to how long it takes your website to load on both desktop and mobile is crucial. According to recent surveys, almost half of web users expect a site to load in 2 seconds or less, and they will abandon a site that does not load after over 3 seconds. 79% of web shoppers who have trouble with load times say they won’t return and around 44% of them would tell a friend they had a bad experience.

Pingdom is a great online tool to test your website speed and actually see what is the cause of your lagging load time. It provides a load time, performance grade and an aggregate page size that includes your html file and all files you are calling in to support it. One of the key items I see over and over again is combining all your css files into one, and the same with your javascript files. Every time you load a new file, that is another call to your server the page has to make. Another opportunity that Pingdom provides is the ability to view your loaded items and sort them by size so you can see where the true issues occur.

Like I said, the details matter and for your potential customers load times matter. Let me not only provide you with a quality, ascetically pleasing website but also one that loads in a proper timespan and is coded and structured the right way. Contact me today and let me know about your next project and let me help you get the website your company deserves.

responsive website design

What is responsive design and why do I need it?

Why Responsive Web Design is the Best Option For Your Mobile SEO Strategy

In the not so distant past, your concerned yourself with how your website looked on your computer and worried if all your features would work with older versions of Internet Explorer. Now there is a new concern, especially for companies that had their websites created over five or so years ago, and that is making sure you have a website that is easily viewed on mobile devices. The numbers do not lie, consumers are going more and more to their handy pocket-sized computers more and more. In fact, most companies have seen a shift so large that mobile views are outnumbering desktop views, most in part to the convenience, speed and availability of newer mobile devices.

So what is responsive design? Responsive refers to the fact that based on the device used to render the site, the CSS has different sets of styles that will “respond” to that device width and adjust items on the fly. It is the designer’s job to set these CSS sets up properly for an engaging experience no matter what device you are using to view your website. Take my site for example, if you grab the right side of the browser and move it more and more to the left (making the width go down in size) you will see different things happening to the page elements. These are “responding” to the page width and applying a different set of CSS styles accordingly.

Now the Google factor. Google has stated recently that pages that are mobile friendly will rank higher than pages that do not. This is in response to what I mentioned earlier, that the trend is moving more and more to more mobile traffic than desktop. Just one more reason that you need to make sure your website is responsive and looks good on all mobile devices.

If you are not sure about how your website is set up and need advice on how to bring it into the mobile age, feel free to contact me at chris@idosites.com and I can review your existing site and let you know what the best plan would be to get your site mobile friendly.