Page Load – Long load times can hurt conversion.

website page load

Keep Your Customers From Bouncing By Speeding Up Your Website

The details matter, and not paying attention to how long it takes your website to load on both desktop and mobile is crucial. According to recent surveys, almost half of web users expect a site to load in 2 seconds or less, and they will abandon a site that does not load after over 3 seconds. 79% of web shoppers who have trouble with load times say they won’t return and around 44% of them would tell a friend they had a bad experience.

Pingdom is a great online tool to test your website speed and actually see what is the cause of your lagging load time. It provides a load time, performance grade and an aggregate page size that includes your html file and all files you are calling in to support it. One of the key items I see over and over again is combining all your css files into one, and the same with your javascript files. Every time you load a new file, that is another call to your server the page has to make. Another opportunity that Pingdom provides is the ability to view your loaded items and sort them by size so you can see where the true issues occur.

Like I said, the details matter and for your potential customers load times matter. Let me not only provide you with a quality, ascetically pleasing website but also one that loads in a proper timespan and is coded and structured the right way. Contact me today and let me know about your next project and let me help you get the website your company deserves.

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